
Kate and I have been working on this line of jewelry and it's marketing for over a year. It's called
innerChi chakra jewelry. It's unbelievable how much work goes into it. The idea, the jewelry design, crafting the prototypes, the marketing concepts and copy, packaging, logos, photography... the list goes on. That's why ideas and concepts are king because your just never going to put a ton of work into something that is never going to find a market.
The jewelry itself is really great quality. She went through so many rounds of trying to cut out those little lotus petals from sheets of metal for her prototypes. Most people really have no idea what goes into making handmade jewelry. Then after you pour yourself into something you put it out there for the world to either embrace or rip to shreds. I can understand why artists often make terrible business people. Thanfully Kate and I make a good team.
On a totally positive note we've had such great feedback from people that have bought and are wearing the jewelry. We're also experiencing a groundswell of interest from stores after kate had an article written about her an her new jewelry in
New Age Retailer magazine. It goes out to 10,000 new age stores, y0ga studios and the like. We've had quite a few reqests now for our catalog and they keep coming in. Kate sent ten out last week with a sample piece of jewelry and packaging. Two of the shopowners were so excited they are putting in orders.
We are confident of the success because it's selling here in at Kindered Spirit in Wards corner which is really not the best location for a New Age store, but despite of that it does well. I'm sure I'll have more blogs to come on this subject. Not to shamelessly plug the jewelry, but it does make a great gift for anyone that does yoga or that is into New Age stuff. You can read more about the chakras on the website innerchi.net.